Distribution is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries
Distribution channels or interdependent organizers involve several levels of distribution to make the product available for consumption to end-user. Each agent or level of the distribution channel performs a specific task that contributes to the flow of commodities and transfer of ownership to end consumers. I.e. the use of a number of intermediaries representing different distribution levels.